Best Webinar Software Reviews from a Webinerd
Table of Contents
- The Wonderful World of Webinar Platforms
- What is The Best Webinar Software Platform?
- What is Webinar Software?
- Free Webinar Platforms vs. Paid Software
- Must-Ask Questions Before You Buy Webinar Software
- Why Should You Use Webinar Platforms?
- Best Webinar Software: Quick Summary
- Bottom Line: Webinar Platforms
The Wonderful World of Webinar Platforms
I think you’ll agree with me when I say:
The vast majority of webinars suck.
Here’s what I mean:
Most webinars are epic snoozefests that deliver zero value and drag on for way too long.
Or even worse — piss you off by having a bunch of technical difficulties such as log-in problems, connectivity issues, and poor audio or screen resolution.
That’s why choosing the best webinar software is critical if you want to deliver an amazing online presentation and boost your revenue.
According to a survey of 22,922 webinars, 95% of participants agreed they’re a proven way to connect with new customers and convert leads into sales.
But there’s one small catch:
If you cheap out on the software and your webinar soils the sheets, it can turn a juicy prospect into a dead one faster than you can say…
Don’t worry though — I didn’t just pull this 10,000+ word review outta my ass.
This guide is the result of countless hours spent researching the top webinar software available today.
What does that mean?
(No life? Check.)
I then made adjustments based on my own experience of overall webinar quality, features, ease-of-use, pricing, and customer reviews.
Below are the final results.
Your trust means everything to me. I may earn a small commission from affiliate links below but any recommendation I give you is what I’d buy myself and doesn’t affect your cost whatsoever. Thanks for your support.
Now let’s get down to business:
What is The Best Webinar Software Platform?
It’s not even close.
But don’t just take my word for it, well-respected entrepreneurs such as:
Here’s a few of them explaining why they’re a fan of WebinarJam:
First off, WebinarJam is incredibly easy to use.
If you’re anything like me (not technical + lack patience), WebinarJam’s platform delivers the perfect blend of high-quality features with a super-low learning curve.
In other words:
You get everything you need without having to be a frickin’ tech wiz to start using it right away (took me less than 10 minutes).
Some of my favorite WebinarJam features include:
• Browser-Based: No software or plugins to download or install.
• Live Chat: Real-time engagement with Q&A, comments, Calls-to-Action.
• Flexibility: Broadcast from anywhere (desktop & mobile) on any web browser.
• Replica Replays: Record and replay a live webinar exactly as it happened.
And let’s not forget:
There’s nothing more annoying than choppy video or crappy audio, right?
Another thing I love about WebinarJam is the badass HD video display (30 frames per second) which produces a crystal-clear picture quality and sound.
(Calm down, I’m just dicking around.)
Back to business:
By using a proprietary mix of “WebRTC, HLS and RTMP technology”, the company behind WJ obviously put a lot of thought into how to create the most cutting-edge webinar user experience for the largest possible audience sizes.
Personally, I found no other webinar conferencing software easier to operate and packed with more high-end features.
✓ Super easy-to-use and get started
✓ Highest-quality HD picture and sound
✓ Can reliably handle 500-5000 attendees
✓ No need to install or download anything
✓ One-click registration for maximum signups
✓ Screen sharing and multi-presenter options
✓ Social media and autoresponder integrations
✓ Supports all web browsers and mobile devices
✓ Automatic email/SMS reminders for attendees
✓ Auto-record and replay your live webinars later on
✓ Detailed analytics (registrations, viewers, no-shows, etc)
✓ Live-chat interaction with polls, surveys, and voting options
✓ Drawing whiteboard to make custom annotations and notes
✓ Able to stream through YouTube Live and Facebook Live
✓ Impressive user tutorials and Quick Start Guide
✓ Friendly customer service and helpful tech support
✓ Hundreds of positive reviews from real customers
✓ Best value for money on the market ($1.37 per day for 500 seats)
✗ No monthly subscription options (annual payments only)
✗ No free trial (but they do offer a 14-day trial for only $1)
• Basic: $499/year (works out to $41.58/mo). This package gives you unlimited webinars, 2 hour max duration, up to 2 presenters and 500 attendees, all engagement features, and 24/7 support.
• Professional: $699/year (works out to $58.25/mo). This package gives you unlimited webinars, 3 hour max duration, up to 4 presenters and 2,000 attendees, all engagement features, and 24/7 support.
• Enterprise: $999/year (works out to $83.25/mo). This package gives you unlimited webinars, 4 hour max duration, up to 6 presenters and 5,000 attendees, all engagement features, and 24/7 support.
• EverWebinar Add-on: Any price above + $299/year. Gives you much more flexibility with automated and evergreen webinars.
(Note: All WebinarJam packages come with a 30-day money-back guarantee.)
Look, there’s a good reason why WebinarJam received the most first-place votes during my research:
And when you compare it to other platforms, WebinarJam gives you the most bang for your buck with the lowest price in the industry for 500 attendees.
(About $1.37 a day. Less than a gourmet gummy bear sprinkled with meth.)
Still not convinced?
You should check out my full in-depth WebinarJam review here.
Or you can try WebinarJam for only $1 with their 14-day trial below:
2. Runner Up: EverWebinar (best for automated webinars)
EverWebinar allows you to take a live webinar and set it and forget it, making it the best choice for automated webinars on the market.
For example, EverWebinar has a chat simulator that can replay your live webinar chat history or post pre-made messages or offers during your automated presentation for maximum attendee engagement.
The software also gives you the ability to dynamically set “just-in-time” webinars that begin within minutes after registration.
Here’s the thing:
✓ Best software for automated webinars
✓ Easy to operate and set up your webinar funnel on autopilot
✓ Seamlessly integrates with WebinarJam
✓ Can turn a WebinarJam live session into evergreen content with one click
✓ Accepts other video files from YouTube, Vimeo Pro, or Amazon S3
✓ Compatible with all operating systems (PC, Mac, etc)
✓ Hybrid webinar capability (pre-recorded webinar video with real-time chat)
✓ Number of attendees can be manually set
✓ Unlimited customer support
✗ Automated webinars only (no live webinars)
✗ Consumers pay less attention if they think a webinar is pre-recorded
✗ Evergreen webinars can backfire if attendees discover they’re not live and feel misled
✗ Real-time live webinars are proven to convert better than automated presentations
• EverWebinar Annual Plan: $499/year (works out to $41.58/mo). This plan gives you unlimited automated webinars only, advanced simulation tools, pre-made landing pages, 24/7 support.
• EverWebinar Installment Plan: 3x$199/year ($597/year if paid in 3 installments). Includes same as above.
• EverWebinar Biennial Plan: $799 for 2 years. Includes same as above.
(Note: All pricing plans come with a 30-day money-back guarantee.)
If you’re only interested in automated webinars (no live presentations) — look no further than EverWebinar.
You can try EverWebinar by itself for only $1 with their 14-day trial below:
3. Demio (exceptional for beginners)
But don’t let its simplicity fool you:
In just a few minutes, you can host a live presentation or set up a pre-recorded webinar for automated events available on-demand.
The Demio software also comes with custom-branded and embeddable registration forms giving you the flexibility to sign up attendees from anywhere including Leadpages or ClickFunnels.
✓ Streamlined, user-friendly dashboard
✓ Easy to setup and operate webinars
✓ Customizable registration pages
✓ Chat, polls and CTAs for live events
✓ Live interaction during evergreen webinars
✓ Landing page builder integrations
✓ Excellent customer support
✗ Built-in landing pages are basic
✗ Limited screen-sharing options
✗ Replay videos are lacking and don’t include live chat
✗ Pricey if you need larger audience sizes
• Starter Plan: $49/mo ($408 if paid annually). This package gives you unlimited live webinars (no automated replays), 10 hour max duration, includes 1 host and 50 attendees, 24/7 support.
• Growth Plan: $99/mo ($828 if paid annually). This package gives you unlimited live and automated webinars, 10 hour max duration, includes 1 host and up to 150 attendees, 24/7 support.
• Business Plan: $234/mo ($1956 if paid annually). This package gives you unlimited live and automated webinars, 10 hour max duration, includes 4 hosts and up to 500 attendees, 24/7 support.
(Note: All Demio pricing options come with a 30-day money-back guarantee.)
Demio is an intuitive, easy-to-use webinar software featuring a squeaky-clean interface, high-quality video presentations, and powerful tracking capabilities.
You can try Demio risk-free by signing up for their free 14-day trial below:
4. ClickMeeting (simple and powerful)
Translation: ClickMeeting is simple yet surprisingly sophisticated.
Meaning it makes scheduling live or automated webinars a breeze while providing key features such as HD-quality streaming and custom branding.
The built-in live messaging feature is excellent for group or private chat, and the in-meeting polls and surveys are a huge plus for attendee engagement.
ClickMeeting also supports dozens of integrations with popular third-party applications such as Zapier, PayPal, and Infusionsoft to name a few.
✓ Nice and clean user interface (UI)
✓ Offers both live or on-demand webinars for any time zone
✓ Live chat, polls, surveys, Q&A sessions with moderators
✓ Social media streaming on Facebook or YouTube Live
✗ Customer support is lacking and limited to certain hours (not 24/7)
✗ Complaints about connection issues (requires high-speed internet)
✗ Screen sharing is glitchy
✗ Gets expensive for larger room sizes
• Live: $45/mo ($420 if paid annually). This package gives you unlimited live webinars (no automated replays), 6 hour max duration, up to 2 presenters and 50 attendees, customer tech support.
• Automated: $145/mo ($1740 if paid annually). This package gives you unlimited live and automated webinars, 10 hour max duration, up to 3 presenters and 150 attendees, customer tech support.
• Enterprise Plan: Custom pricing. This package gives you unlimited live and automated webinars, 10 hour max duration, up to 7 presenters and 1,000 attendees, customer tech support.
(Note: ClickMeeting does not offer a money-back guarantee or issue refunds.)
ClickMeeting is a simple, user-friendly webinar platform which can support large numbers of attendees.
You can try ClickMeeting by signing up for their free 7-day trial below:
5. GoToWebinar (best for large corporations)
But thanks to an outdated user interface that requires installing a desktop app, it’s not the most innovative and feature-rich webinar option on the market.
Put it this way: The GoToWebinar platform is sort of like an old American station wagon — boring and clunky as hell but extremely reliable.
Meaning it’s not the best software for sales webinars (no CTAs, poor Q&A, plain forms) but it’s great for multiple webinar hosts and rarely has technical issues.
✓ Time-tested company with solid reputation
✓ Known for stability and reliable, high-quality webinars
✓ Works well for multi-host webinars with 500+ attendees
✓ Automatic webinar recording software imports into video library
✓ Allows scheduling and planning of pre-recorded webinars
✓ Integrates with many 3rd party marketing apps (Aweber, etc)
✗ Outdated and awkward user interface
✗ Not as customizable as other webinar platforms
✗ Lacks important features for sales webinars (CTAs, etc)
✗ No email or chat tech support, only by phone
✗ Pricey if you need more than 100 participants
• Starter: $134/mo ($1248/year if paid annually). All Lite features plus up to 250 participants, as well as toll-free call-in options, and live video sharing from a YouTube channel.
• Pro: $309/mo ($2868/year if paid annually). All Standard features plus up to 500 participants, allows live and pre-recorded webinars, custom URL, video editor, phone support.
• Plus: $639/mo ($6468/year if paid annually). Gives you everything in Pro plan with a 3000 participant limit.
GoToWebinar is a rock-solid webinar system that provides reliable HD video streams for many viewers but is lacking important features for sales webinars.
You can try GoToWebinar by signing up for their free 7-day trial below (no credit card required):
From B2B product demos and online learning courses to interactive live streams and evergreen webinars, the platform can adapt to any use case imaginable.
Livestorm also provides strong engagement tools such as real-time chat, polls, and surveys, as well as screen sharing, automatic emails, and follow-ups.
The platform could use more customization flexibility on their registration pages and their browser-based approach takes some time getting used to, but overall Livestorm is a solid webinar choice.
✓ Browser-based platform is intuitive and user-friendly
✓ Offers live, on-demand, and automated webinars
✓ Interactive features include live-polls, Q&A, chat and upvotes
✓ Customize and send automated promotional emails
✓ Excellent customer support and analytics
✓ Integrates with CRMs and marketing apps
✗ Moderate learning curve to using webinar functions
✗ Registration pages are lacking customization
✗ Some complaints of bugs, browser crashes
✗ Fairly expensive, especially for large audiences
• Webinar Basic: Free. Basically an extended trial; gives you unlimited webinars but only up to 20 minutes and 10 attendees.
• Webinar Premium: $109/mo ($1188/year if paid annually). Includes unlimited live and automated webinars up to 100 attendees, 4 hour limit, automated emails, chat/email support.
• Webinar Enterprise: Custom pricing. Five host minimum, includes all Premium features, SLA, personalized training and support.
Livestorm is a comprehensive webinar tool bursting with features and usable for most types of online webinars, as long as you can get past the price.
You can try Livestorm’s free plan by clicking the link below:
With a clean, intuitive, and easy-to-manage dashboard, the WebinarNinja platform is a solid tool for any business owner focused on webinar marketing.
They could use a few more registration and thank you page templates, though.
Still, the ability to effortlessly switch between different screen layouts during a live presentation is a huge plus as well as having separate chat and Q&A tabs.
WebinarNinja also integrates with many 3rd party marketing applications via Zapier such as ConvertKit, MailChimp, Infusionsoft, and Constant Contact.
✓ Intuitive UI makes it easy to launch webinars quickly
✓ Offers live, automated, series, and hybrid webinars
✓ Supports paid webinars with customizable funnel templates
✓ Allows easy switching of screen layouts during live webinars
✓ Innovative engagement with separate chat and Q&A tabs
✓ Good value for the price and premium support
✗ Some complaints of poor audio and video quality
✗ Screen recordings are limited to 2 hours max duration
✗ Marketing features need improvement (clunky polls & CTAs)
✗ Limited registration and thank you page templates
• Starter: $49/mo ($468/year if paid annually). Comes with unlimited live and automated webinars (paid and free) with up to 100 attendees, auto recording, chat/email support.
• Pro: $95/mo ($948/year if paid annually). All Starter plan features plus up to 300 attendees, recurring webinar series, FB ad tracking, stats & analytics, chat/email support.
• Plus: $159/mo ($1548/year if paid annually). All Pro features plus up to 500 attendees, hybrid webinars, screen & social sharing.
• Power: $249/mo ($2388/year if paid annually). All Plus features with a 1000-attendee limit on live webinars.
WebinarNinja is an all-inclusive webinar platform that allows its users to easily create and run any type of web conference but it could use some marketing upgrades for sales webinars.
You can try WebinarNinja by signing up for their free 14-day trial below:
In this case, “knife” means “live and automated webinar capabilities” and “corkscrew” means email marketing integration.
EasyWebinar offers support for everything from automatically adding registrants to your Mailchimp or Constant Contact email list, to automatically triggering actions based on user behavior during your webinar presentation.
It also offers standard live webinar support for Q&A and the like, but where it sets itself apart is the ease of doing evergreen (on-demand) webinars with strong marketing integrations on the backend.
✓ Offers easy-to-run live webinars and automated, evergreen webinars
✓ Marketing integration with email providers and many types of software
✓ Live support 24/7
✓ Unlimited live attendees via YouTube Live integration
✓ Reasonable cost for how many features you get
✗ Lacks a smooth, streamlined design
✗ Clunky user interface compared to other options
✗ Outdated page templates and poorly implemented live chat
✗ Limited customer support
• Standard: $78/mo ($708 if paid annually). Unlimited live and automated webinars with up to 100 attendees (or unlimited with YouTube Live), online training, on-boarding call, M-F phone support.
• Pro: $129/mo ($1080 if paid annually). All Standard features with up to 500 attendees, custom fields on the registration page, M-F phone support.
• Enterprise: $499/mo ($4188 if paid annually). All of the above with 2000 webinar attendees (or unlimited if paid annually) and a dedicated account representative for priority personalized support.
(Note: EasyWebinar has a 30-day refund policy on paid products, but no refunds after free trial signups.)
EasyWebinar is an all-in-one solution for those looking for robust marketing integrations in addition to webinar software.
You can try EasyWebinar by signing up for their free 14-day trial below:
The sheer volume of BigMarker’s webinar options puts other providers to shame — live webinars, automated webinars, 24-7 webinars, evergreen webinars, live streams and webcasts, meeting spaces for demos, etc.
And thanks to their intuitive user interface, you’ll be able to handle ‘em all, too.
Unfortunately, BigMarker’s attendee engagement features are lacking for sales-focused webinars with a poor chat interface, sub-par offers, and less than streamlined webinar signups and email integration.
✓ Includes every single kind of webinar in one place
✓ Easy-to-use and intuitive UI
✓ Rich in features (polls, handouts, Q&A) and landing page templates
✓ Many 3rd party integrations (Mailchimp, Salesforce, HubSpot, Zapier, etc)
✓ Customer support is excellent
✗ Not ideal for sales webinars
✗ Customer complaints if you don’t have a lightning-fast connection
✗ Email integration is a little clunky
✗ Offer pop-ups will block your webinar screen (so attendees close them)
✗ More expensive than other options if you only need certain types of webinars
• Starter: $99/mo ($948 if paid annually). Includes unlimited live and automated webinars for up to 100 attendees, YouTube/Facebook Live streaming, landing page builder and custom URL, email templates with list management, email support.
• Elite: $189/mo ($1908 if paid annually). All Starter features plus a 500 attendee cap and room for a second host, evergreen webinars, web summits and online courses, email support.
• Summit: $399/mo ($3588 if paid annually). All Elite features plus up to 1000 attendees, 4 host licenses, email support.
• White Label: Custom pricing. A 10k attendee cap on all the above, a branded toll-free dial-in, various white-label versions of the standard options, email support with dedicated account manager.
BigMarker is a one-stop-shop for every type of webinar in existence. But if your focus is sales and conversions, you could do better.
You can try BigMarker by signing up for their free 7-day trial below:
That’s right, for web meetings under 40 minutes with up to 100 participants — Zoom costs zero.
On the webinar side of things, Zoom is much less impressive.
If you need to go longer than 40 minutes or use any standard webinar features such as registration pages and on-demand presentations, you’ll have to spring for a Pro plan along with purchasing an add-on for video webinars.
And let’s not forget about all the security problems Zoom users have experienced when uninvited guests show up and take over the broadcast.
✓ One of the most popular online video meeting platforms
✓ Free for basic web meetings, low cost for Pro plan
✓ Very easy to use if you’re not tech-savvy
✓ Participants can log in with a simple click and download
✓ Integrates with scheduling apps Google Calendar and Outlook
✓ Allows unlimited video meetings
✗ Not designed for webinars, lacks many standard features
✗ Major security and privacy vulnerabilities that can disrupt live meetings with “Zoombombing” from uninvited attendees
✗ Little to no marketing integration or assistance
✗ Customer service is slow to respond (email tickets only)
• Basic: Free. This package gives you unlimited video conferencing with up to 100 participants, 40-minute time limit, email ticket support only.
• Pro: $54.99/mo ($14.99/mo + $40/mo Webinar add-on). All Basic features plus 24-hour time limit, 1 GB of cloud recording, webinar registration & live chat, social media streaming, email ticket support.
• Business: $339.90/mo ($199.90/mo + $140/mo Webinar add-on). All Pro features plus up to 300 participants, 10 hosts minimum, admin dashboard, vanity URL, live phone support.
• Enterprise: $2139/mo ($1999/mo + $140/mo Webinar add-on). All Business features plus up to 500 participants, 100 hosts minimum, unlimited cloud storage, dedicated customer support.
Zoom is a popular free video conferencing solution for those looking for basic web meetings. But a lack of features and poor security makes it a sub-optimal choice for those trying to implement a full webinar marketing strategy.
11. Zoho Meeting
If you upgrade to Zoho’s Webinar option, you’ll get a few more bells and whistles such as customized registration pages, email notifications, analytics, interactive live polls, and Q&A.
But it lacks important features such as live whiteboards, automatic recording tools, on-demand, recurring, or evergreen webinars, and highly customizable emails.
Zoho Meeting’s basic and plain user interface could also use some work.
That said, its popularity and high customer reviews make Zoho a cost-effective alternative to Zoom video meetings — but not so much for webinars.
Zoho Meeting Pros
✓ Browser-based platform is simple and easy to use
✓ Webinar engagement features include live polls and Q&A
✓ Automated email reminders to all attendees
✓ Embed registration forms with one-click joining
✓ Inexpensive base price
Zoho Meeting Cons
✗ Plain user interface is very basic
✗ Webinar option has limited features
✗ Reporting/analytics are limited, no marketing support
✗ Lack of integration with other platforms
Zoho Meeting Pricing
• Free Version: Basically an extended trial; gives you unlimited video meetings and webinars but only up to 10 attendees.
• Meeting-100: $12/mo ($120/year if paid annually). More for video meetings than webinars, includes webcam sharing, up to 25 attendees, chat, international dial-in numbers, VoIP, email support.
• Webinar 25: $19/mo ($180/year if paid annually). Includes customizable registration pages, live polling, Q&A, automated email reminders, analytics, up to 25 attendees, email support.
• Webinar 50: $29/mo ($276/year if paid annually). Same as above with up to 50 attendees per webinar.
• Webinar 100: $39/mo ($372/year if paid annually). Same as above with up to 100 attendees per webinar.
• Webinar 250: $79/mo ($756/year if paid annually). Same as above with up to 250 attendees per webinar.
Zoho Meeting Summary
Zoho Meeting is a no-frills, easy-to-use online meeting platform designed mostly for video conferencing and the occasional low-attendance webinar.
You can try Zoho Meeting by signing up for their free 14-day trial below:
12. Adobe Connect
If you’re running online learning courses or other in-depth interactive webinars, you might appreciate the extra oomph Adobe brings to the table, from layered security to several webinar room options.
Whether you want the flexibility of hosting webinars with multiple presenters, breakout rooms, live quizzes, or put up a collaborative whiteboard for attendee participation — Adobe Connect has you covered.
The backend is equally feature-rich with abilities to tag timestamps in your webinar, run analytics reports, and integrate with CRM apps like Salesforce.
Adobe Connect Pros
✓ Easy and intuitive to use
✓ Sleek and aesthetically pleasing interface
✓ Offers multiple hosts, screen share, and other collaboration tools
✓ Best-in-class for online training classes with powerful interaction options
✓ Good analytics with audience engagement meters
Adobe Connect Cons
✗ One of the most expensive webinars platforms on the market
✗ Some customer complaints about audio quality
✗ Not compatible with all mobile devices
✗ Can occasionally crash and require restarts for some users
Adobe Connect Pricing
• Meetings: $50/mo ($540 if paid annually). Live meetings with up to 25 participants, recording and editing tools, storage, VoIP, chat support.
• Webinars: $130/mo ($1250 if paid annually) for webinars with up to 100 participants, or $580/mo ($5500/year) for webinars up to 1000 participants. All Meetings features plus registration, customizable webinar events, built-in analytics, chat support.
• Learning: $370/mo ($3500 if paid annually). Virtual classrooms with up to 200 participants, all Meetings features plus cross-device mobile learning, training management, tracking solutions, immersive classes on-demand, chat support.
Adobe Connect Summary
Adobe Connect is a powerful but pricey option for those looking for a high-quality webinar platform with excellent interaction features.
You can try Adobe Connect by signing up for their free 90-day trial below:
Whereas Zoom is mostly focused on video conferencing (with webinars being an afterthought), GetResponse is all about email marketing automation and landing pages (with webinars thrown in for good measure).
But if you upgrade to Plus, you get access to their live webinar platform which includes up to 5 webinar funnels that flawlessly integrate with the GetResponse email marketing system.
✓ Easy for attendees to join webinars
✓ Robust email marketing tools and analytics
✓ Evergreen webinars available on higher plans
✓ Includes landing page builder and sales funnel tools
✓ 30% discount for 2-year buys
✗ Not primarily a webinar platform (mostly email software)
✗ Visual design for emails and landing pages aren’t great
✗ Older legacy tools lack functionality after new version updates
✗ Some complaints from customers being charged after canceling
✗ Pricey for lists over 1000 contacts
• Basic: $15/mo* ($148 if paid annually, $252 for 2 years). This email marketing package gives you one sales funnel, unlimited lead funnels, landing pages, autoresponders. *Does not include webinar functions
• Plus: $49/mo ($482 if paid annually, $823 for 2 years). Includes email autoresponders, unlimited landing pages, automation tools, 5 live webinar funnels with up to 100 attendees, 24/7 live chat, email support.
• Professional: $99/mo ($974 if paid annually, $1663 for 2 years). All Plus features with both on-demand and paid webinars up to 300 attendees, unlimited funnels of all types, unlimited automated workflow chains, 24/7 live chat, email support.
• Enterprise: Custom pricing. All Pro features plus a dedicated IP address, email campaign consulting, webinars with up to 500 attendees, 24/7 live chat, email support, dedicated account manager.
(Note: Prices above are for lists of 1000 contacts. Cost increases with list size.)
GetResponse is primarily an email marketing solution with decent webinar capabilities. But if you’re planning on using webinars as a key component of your business, look elsewhere.
You can try GetResponse by signing up for their free 30-day trial below:
14. Cisco Webex
While it offers some notable video conferencing features with attractive customization options, the Webex platform doesn’t provide a comprehensive set of webinar features.
For more advanced webinar capabilities, you’ll have to contact their sales team and inquire about their Webex Webcasting solution designed specifically for webinars up to 3000 attendees (and costing upwards of $15,000 per year).
✓ Easy to set up and run HD web meetings
✓ Live chat, polls, and Q&A
✓ Highly customizable viewing rooms and landing pages
✓ Convenient mobile app
✓ Powerful security features (TLS and encrypted cloud)
✗ Best suited for video conferencing (e.g. Zoom), not sales webinars
✗ Base platform lacks more advanced webinar features
✗ Advanced calling features can be difficult to implement
✗ Some customer complaints of audio issues
• Free: This package gives you unlimited live video meetings with up to 100 participants, screen sharing, live polling, Q&A, online support only.
• Starter: $14.95/mo per host ($162 if paid annually). All Free features along with transcriptions or MP4 webinar recordings, 5 GB cloud storage, phone support during business hours.
• Plus: $19.95/mo per host ($215 if paid annually). All Starter features with ability to let others schedule meetings for you, administrative portal, customizable URL, 24/7 phone support.
• Business: $29.95/mo per host (5 license minimum, $1617 if paid annually). All Plus features with up to 200 participants, 10 GB cloud storage, single sign-on, custom branding, 24/7 phone support.
• Webcasting: $453.70/mo ($15,452.99 if paid annually). End-to-end online events and webinars with up to 1000 attendees, customized branding, screen sharing, Q&A, polling, live chat, premium support.
Webex is a top-notch video conferencing platform for basic web meetings but has limited webinar features unless you upgrade to their expensive Webcasting option.
15. Google Meet (formerly Google Hangouts)
The enterprise-grade software offers simple scheduling, screen sharing, real-time captioning, recording, customizable layouts, and a high degree of security.
And of course, Meet is perfectly integrated with all of Google’s products including G Suite, Gmail, and Google Calendar.
What’s the downside?
Google Meet isn’t designed for traditional webinars with all the bells and whistles — it’s purely a high-end video meeting program similar to Zoom.
Google Meet Pros
✓ Developed by one of the most respected tech companies on the planet
✓ Free with a sleek and stable video conferencing platform
✓ Easy to use and get started in literally seconds
✓ High level of encrypted security
✓ Seamless integration with other Google products
Google Meet Cons
✗ Best suited for video meetings rather than webinars
✗ Basic meetings are limited to 1 hour
✗ Still requires signing up for a Google account
✗ No marketing funnels or CRM integrations
✗ Limited features available in other webinar-focused software
Google Meet Pricing
• Basic: Free (requires a Google account or G Suite). Video meetings with up to 100 participants, 1 hour max duration, native apps for Android and iOS, dial-in by phone, secure meetings.
• Workplace Essentials: $8/mo per user. Specifically for organizations who already have a non-Google email and calendar solution in place. All Basic features plus up to 150 participants, 300 hr meeting duration, cloud storage up to 1 TB.
• G Suite Business Standard: $12/mo per user (requires G Suite). All Basic features plus up to 150 participants, 300 hr meeting duration, cloud storage up to 1 TB or unlimited for 5 or more users, user activity audits, cloud search, 24/7 support.
• Enterprise: $25/mo per user (requires G Suite). All Business features plus up to 250 participants, advanced protection program with data loss prevention, cloud identity premium to manage users, 24/7 support.
Google Meet Summary
Google Meet is one of Zoom’s biggest competitors and may be the single best option if you want to jump on a live video chat.
Although a newcomer to the webinar world, AnyMeeting has definitely made an effort to include plenty of features including:
Custom registration pages, email reminders, screen sharing with up to 12 presenters, and up to 1000 attendees.
Not too shabby for a company dipping their toes into the webinar market for the first time.
AnyMeeting Webinars also include quick polls, Q&A, and built-in analytics.
It’s a shame they seem to have some connection issues and complaints about poor audio and video, but they’re on the right track.
✓ Reasonably intuitive platform
✓ Allows up to 12 presenters and 1000 attendees with screen sharing
✓ Includes custom registration forms and email reminders
✓ Useful webinar features (waiting rooms, polls, Q&A, analytics, etc)
✓ Backed by J.D. Power’s certified tech support
✗ Complaints about high resource drain and freezes/crashes
✗ Intermittent low quality audio and video
✗ Mobile app feels a little clunky
✗ UI is not optimized for all web browsers
✗ On the expensive side for webinars after initial free period
• Video Conferencing: Up to $17.99/mo per user. No webinar features but includes video meetings with up to 200 participants, 24/7 support.
• Webinar Lite: $48/mo per user. All Video Conferencing features plus up to 50 attendees, screen sharing, live polls, Q&A, webinar recording, analytics, 24/7 support.
• Webinar Pro: $128/mo per user. All Lite features with up to 200 attendees, 24/7 support.
• Webinar Enterprise: $298/mo per user. All Pro features plus up to 1000 attendees per webinar, 24/7 support.
AnyMeeting Webinar is a decent webinar platform but due to some connectivity and video/audio problems, I’d suggest finding a better solution until they work out all the bugs.
You can try AnyMeeting by signing up for their free 30-day trial below:
Designed to be a complete video solution for the modern workplace, BlueJeans offers attractive features such as:
- HD video and Dolby Voice audio for high-quality presentations
- One-touch meetings to host live events in a matter of seconds
- Encrypted video calls with secure meeting IDs to avoid unwanted guests
On the downside:
BlueJeans client software has complaints of being incredibly resource-heavy, difficult to install, and running slower than competitors Zoom or Cisco Webex.
✓ User dashboard is simple and intuitive
✓ One-touch meetings are fast to set up and easy to join
✓ Highly compatible with popular browsers and operating systems
✓ Tons of 3rd party app integrations (Salesforce, Slack, Microsoft Teams, etc)
✓ 24/7 customer phone and chat support
✗ Mostly designed for live video meetings, not sales webinars
✗ Requires an app to be downloaded and installed for all features
✗ Complaints of installation difficulties and buggy connections
✗ Lacks typical webinar options such as file sharing
✗ Webinar pricing is on the expensive side
• BlueJeans Standard (video meetings only): $12.49/mo ($9.99/mo if paid annually). Host up to 50 attendees with unlimited one-on-one and group meetings, unlimited meeting length, 24/7 chat and phone support.
• BlueJeans Pro (video meetings only): $17.49/mo ($13.99/mo if paid annually). Host up to 75 attendees, 25 hours of meeting recordings, analytics, many app integrations (Slack, Zoho, Canvas, Microsoft Teams, etc).
• BlueJeans Video Webinars: $99/mo for 100 attendees ($83/mo if paid annually). Host unlimited webinars with 100, 200, or 500 attendees ($5988/yr), 2 hour max duration, attendee chat, Q&A, live polling, online support only.
BlueJeans offers high-quality video conferencing mainly geared towards larger organizations looking for a versatile, user-friendly video meeting solution but lacks the features found in more webinar-focused platforms.
You can try BlueJeans by signing up for their free 14-day trial below:
And while I’m sure would have something to say about that, JetWebinar has been around since 2012 and offers virtual meetings, live and simulated-live webinars, as well as automated webinar presentations.
Here’s the company’s founder giving a quick demo:
JetWebinar’s main offerings are broken down like so:
- JetCall — host or join a video meeting on any device (think Zoom).
- JetCast — simulated-live webinars available on-demand or interact with your attendees in real-time to recreate the look and feel of a live webinar.
- JetStream — live webinars with up to 4K quality and unlimited attendees and hosts (depending on pricing plan).
- JumboJet — webinar solutions for huge online events, conferences, or webinars with 1000’s of attendees.
On the plus side:
However, the noticeable lack of user reviews on Google raises some concerns about how well JetWebinar stacks up against its more popular competitors.
✓ Simple, easy to navigate user dashboard
✓ Offers low-delay video meetings, live & simulated-live webinars
✓ Video and audio quality is very high
✓ Tons of engagement & sales features (CTAs, live chat, followup emails, etc)
✓ Many 3rd party integrations (CRM, payment processors, etc)
✗ User interface could use a major design upgrade
✗ Screen sharing can be buggy
✗ Lack of overall user reviews on Google
✗ Several complaints of poor customer support
✗ Pricey if you need larger webinar rooms
• Basic (video meetings only): $10/mo ($8/mo if paid annually). Host up to 25 attendees with unlimited meetings, 1 GB storage, screen and video sharing, email support.
• Standard: $59/mo ($47/mo if paid annually). Host live webinars with up to 100 attendees and 5 hosts, custom registration pages, reminder notifications, 1-click registration, live polling, pop up CTAs, email and chat support.
• Pro: $124/mo ($99/mo if paid annually). All features above plus up to 250 attendees and 5 hosts, automated webinars, simulated-live webinars, custom webinar rooms, timed polls, recurring webinar events, email and chat support.
• Business: $197/mo ($157/mo if paid annually). All features above plus up to 500 attendees and 10 hosts, custom waiting rooms, custom URL, email and chat support.
(Note: JetWebinar also offers high capacity plans for webinars requiring 1000+ attendees and 10+ hosts.)
JetWebinar is an all-in-one video broadcasting solution offering virtual meetings and multiple types of webinars. But its outdated interface and lack of user reviews are webinar red flags you need to be aware of.
You can try JetWebinar by signing up for their free 14-day trial below:
Founded in 2009, MyOwnConference is a simple, feature-rich webinar platform tailored to online tutors, coaches, and e-learning specialists.
You can also schedule webinars in advance or on-demand webinars at a moment’s notice:
✓ Simple setup and easy to start a webinar
✓ Offers screen sharing, automated emails, polls, live chat, etc.
✓ “Always on” live webinar room for on-demand presentations
✓ Google Analytics integration
✗ Major lack of user reviews on Google
✗ Basic user interface leaves a lot to be desired
✗ Complaints of a poor live room layout
✗ Limited online customer support
✗ Pricing gets expensive for larger audience sizes
• Free: This package gives you unlimited daily webinars with up to 20 attendees, 500 MB storage, analytics, screen sharing, live chat, online support.
• Paid: $60/month ($51/mo if paid annually). Includes all features above with up to 150 attendees, 10 GB storage, 10 hours of recording, simultaneous webinars, attendee geographical location reports, online support.
In short, MyOwnConference is a good, cheap webinar platform for smaller group conferences or trainings.
You can try MyOwnConference for free by signing up below:
20. WebinarsOnAir (now closed)
WebinarsOnAir was a unique webinar platform created as an add-on to Google Meet (formerly Google Hangouts).
And I have to admit — it’s a pretty smart idea.
As you can see in my Google Meet review, the Big G’s video conferencing software is outstanding except for one glaring weakness:
- Ever consider charging attendees to join your webinar? Now you can.
- Want to flash your offer multiple times with a one-click CTA? No problem.
- How about ensuring 100% of your attendees visit your website after the webinar? Done.
Thanks to WebinarsOnAir, you get all those features plus integrations with PayPal, Aweber, GetResponse, MailChimp, etc. to supercharge Google Meet.
✓ Takes the fantastic Google Meet platform to the next level
✓ Easy setup for you, easy to join for users
✓ Customizable registration pages for paid-webinars
✓ Includes repeatable one-click offers, automatic redirects
✓ Interactive features like live chat and Q&A
✓ Low cost at basic level
✗ No official affiliation with Google
✗ Can stop working when Google Meet updates
✗ Not ideal for large companies who want to reach many at once
✗ Low attendee limit without Premium plan
• Basic: $19.97/mo. Unlimited live webinars with a 25 attendee limit, Google Meet, PayPal and autoresponder integrations, end-of-webinar redirects, interactive chat, one-click offers, paid-webinar options.
• Professional: $59.97/mo. All Basic features with max 100 attendees.
• Premium: $99.97/mo. All Pro features with unlimited attendees.
WebinarsOnAir allows users to monetize the Google Meet platform and provides many useful marketing features.
Primarily aimed at larger Fortune 500 companies, ’s cloud-based platform can do almost anything webinar-related including live, simulated-live, evergreen, and on-demand presentations with a ton of customization.
It also boasts several engagement tools ranging from live chat, polls, surveys and Q&A, to webinar hosting bios and in-console resources.
But the biggest downside is the cost — ON24 is the only company on my list that doesn’t show any pricing on their website.
After digging around online, I did find some estimates on Quora for $2000 per webcast or anywhere from $10,000-$25,000 for large virtual events. Ouch.
To be fair, ON24 seems to have mostly positive reviews but at those price points, it’s definitely not a realistic solution for smaller entrepreneurs.
✓ Offers all types of live and automated webcasts
✓ ‘Simulive’ feature integrates pre-recorded webinars with live interaction
✓ Many customer engagement tools (chat, polls, surveys, Q&A, etc)
✓ Marketing-focused backend collects data for higher conversions
✓ Integration with 3rd party applications such as Zapier and Salesforce
✓ Helpful and responsive customer support
✗ UI is a little outdated, unintuitive, and aesthetically lacking
✗ Complaints about some buffering/freezing with low connection speed
✗ Can have some audio delays during live presentations
✗ Most expensive web conferencing solution I could find
• Custom pricing (est. $2k/webcast or $20k+ per virtual event). Includes live and automated webinars, on-demand replays, custom branding, notification reminders, analytics, CRM integrations, customer support.
ON24 is a premium — and very pricey — webcasting platform offering digital event management and innovative features for all types of webinars.
You can schedule a free live demo of ON24 through their website below:
Some of their clients include Toyota, Lululemon, MIT, and the City of Chicago.
Similar to DaCast, Livestream also has pay-per-view and monetization options, ad-free streaming, private link sharing, and an embeddable video player.
While not designed for traditional webinars, the Livestream platform does provide a few interactive features such as live Q&A, polls, and audience chat.
✓ High definition live streaming on a highly secure platform
✓ Unlimited events, viewers, analytics, and cloud storage
✓ All streams automatically recorded and uploaded
✓ Private events or stream to YouTube Live or Facebook Live
✓ Embeddable and customizable video player with branding control
✗ Designed for video streaming — not interactive webinars
✗ Platform can be difficult for beginners to learn and use
✗ Issues with lagging and lost connections
✗ Limited to only 2 payment plans and pricey at that
✗ Many complaints about customer support
• Premium: $900/year ($75/mo paid annually). Comes with unlimited HD live streaming, unlimited viewers, 7 TB storage, customizable video player, chat/polls/Q&A, auto recording to cloud, phone tech support.
• Enterprise: Custom pricing. All Premium features plus enhanced security, geo and IP blocking, on-site or virtual training sessions, unlimited storage, pay-per-view options, dedicated account manager.
Livestream is an enterprise-level video streaming service for clients with wider audiences who need a reliable and secure platform to reach them.
You can sign up or request a demo of Livestream below:
In simple terms:
That said, they do offer custom branding, strong security, and a unique pricing structure with a bandwidth-based payment option for infrequent broadcasts.
DaCast also provides monetization options for those wishing to charge for their video content.
✓ Unlimited HD live events with unlimited viewers
✓ Customized branding and white labeling
✓ Offers both live and scheduled video streaming
✓ Streaming from anywhere (website, social media, mobile, etc)
✓ 24/7 customer support
✗ Designed for video streaming — not interactive webinars
✗ Customer complaints of setup difficulties and poor analytics
✗ User interface less intuitive than it should be
✗ High delay/loading times/latency for some customers
✗ Unlimited viewers on a bandwidth-based plan means unlimited costs
• Starter: $468/year (works outs to $39/mo). Comes with 50 GB storage, 1.2 TB bandwidth, ad-free live streaming, video hosting, unlimited attendees, 1080p HD, secure delivery, scheduling, responsive video, 24/7 support.
• Event: $756/year (works outs to $63/mo). All Starter features plus 6 TB bandwidth, real-time & advanced analytics, M3U8 links, live & VOD playlists, live countdown, paywal, pre, mid & post roll advertising.
• Scale: $250/mo (works outs to $188/mo). All Event features plus 1TB storage, 24TB bandwidth, unlimited live channels, VOD chapter markers, advanced library management, China streaming for VOD, phone support.
• Custom Pricing: Contact DaCast sales for high volume and enterprise-level streaming needs.
DaCast is an all-in-one video streaming solution for those looking for high definition live streaming, video hosting, and video monetization capabilities.
You can try DaCast by signing up for their free 30-day trial below:
What is Webinar Software?
Webinar software is the technology behind web-based seminars (aka webinars).
But in case you just woke up from a 20-year food coma:
To begin with, let’s define the main types of webinars and video meetings:
Live Webinars, Webcasts, or Web Conferencing — Web-based seminars, events, or presentations that are interactive and happening in real-time.
Automated, Evergreen, or On-Demand Webinars — Pre-recorded webinars that can be scheduled to start at any time (e.g. every 15 minutes, hourly, etc).
Simulated-Live or Hybrid Webinars — Pre-recorded webinars that appear to be live and can allow real-time interaction (chat, Q&A, etc) during the replay.
Recurring or Series Webinars — Live or automated webinars that are held repeatedly on a fixed day and time (e.g. daily, weekly, monthly, etc).
Live Streaming or Live Casting — Typically refers to a live webinar or video content broadcast over a social media platform such as Facebook Live or YouTube Live. Think of it almost like a live video podcast.
Video Conferencing, Video Meetings, or Web Meetings — Simple and basic online meetings that allow a small group of attendees to interact in real-time.
Clear as mud?
Relax kids, the terminology doesn’t really matter.
Here’s what does:
How effective are they?
Let’s take a look at some stats:
- Average webinar attendance rate is 40-50%.
- 76% of webinars generate more leads.
- Webinar viewers are 64% more likely to buy.
Long story short:
The good news?
Thanks to major advancements in software technology, it’s never been easier to start using webinars — even if you’re not tech savvy.
(Or kind of a pussy like Sir Jaspurr.)
Below is a list of the most popular features in modern webinar software:
|Top Webinar Software Features|
|Browser or cloud-based platforms (no downloads or installation)|
|Live chat between hosts and attendees|
|Screen and file sharing options|
|Pre-webinar waiting rooms|
|Slide and video presentations|
|Virtual whiteboards or mind maps|
|Audience polls, surveys, and Q&A tools|
|Automatic recording of live webinars|
|Support for automated or pre-recorded webinars|
|Customizable registration forms and webinar templates|
|Reminder notifications (via email and text) for attendees|
|Live streaming on Facebook or YouTube|
|Integration with other software (CRM, email marketing, landing pages)|
Sounds impressive, right?
Not so fast, Skippy.
But how do you decide which webinar provider to go with?
Glad you asked…
Free Webinar Platforms vs. Paid Software
We all like to get sh*t for free.
But to quote one of the greatest investors of all-time, Warren Buffet:
And that’s coming from a man who can literally afford to pay ANY price since Mr. Buffet’s worth more than $60 billion.
What’s my point?
Not surprisingly, it’s nearly impossible to find the best free webinar software since all these webinar companies seem to be interested in making money.
However, there are free video conferencing options like Zoom, YouTube Live, and Google Meet you can try.
Just keep in mind those platforms are designed mostly for live streaming or basic video meetings and lack many popular webinar features.
In other words, they ain’t gonna help you sell any widgets or scale your bid’niz.
So the big question is:
On the plus side:
And when you consider that even the best webinar software only costs $1.37 per day, you’re better off trying out a reputable company than wasting your time with the wrong tool and limited features.
Which brings me to my shameless plug:
Must-Ask Questions Before You Buy Webinar Software
Webinars can have a whopping financial impact on your business so you need to be smart about the software you choose.
Other than price, here’s what you need to consider before pulling the trigger:
1. Will you be using live or automated webinars?
Ah yes, the age-old debate:
Which is better, live or automated presentations?
Each has their advantages and disadvantages:
Live vs. Automated Webinars
|Live webinars...||Are more personal (use attendee names, etc)||Require a lot of time and energy|
|Live webinars...||Offer higher engagement (live Q&A, surveys, polls, etc)||Have the risk of technical or connection issues|
|Live webinars...||Are real-time events which convey scarcity and have higher show-up rates||Can leave out customers in other timezones|
|Live webinars...||Allow you to customize your message to a live audience||Are not as scalable as automated webinars|
|Live webinars...||Typically convert better than automated||Cannot edit out real-time mistakes or errors|
|Automated webinars...||Are more time-effective than live webinars||Offer less personal interaction and lower engagement than live|
|Automated webinars...||Allow you to reach more customers with automated replays||Lack urgency if they're available to watch anytime|
|Automated webinars...||Give you the ability to fix or remove mistakes from live events||Risk having attendees feel duped into believing it's a live webinar|
|Automated webinars...||Are a great value-add for a lead magnet||Can't be customized to a specific audience in real-time|
|Automated webinars...||Can easily be scaled up for more views = more sales||Typically don't convert as well as live webinars|
To sum up:
Just be aware:
Some webinar platforms are designed for live presentations only, a few specialize in automated webinars, and many do both.
2. How fast can you get up and running with the software?
Any new software platform will have a learning curve. No exceptions.
But the last thing you need is to waste hours fumbling around in the dark.
Take advantage of trial offers and see how easily you can navigate around the webinar platform.
Once you get the lay of the land, fire up a test webinar and see how long it takes you.
3. Who offers the best value for your money?
Here’s the problem:
Every single webinar company basically says the same thing:
And with so many webinar providers offering similar features, how can you determine which one makes the most cents — dollar for dollar?
(Get it? Makes cents? I’ll be here all week.)
Check it out:
Top Webinar Software Value Comparison (approx. 500 seats)
Keep in mind the rankings above do NOT take into account ease-of-use, overall features, video quality, etc (that’s what my best-of list is for).
But it should give you a good idea of who’ll give you the most bang for your webinar buck.
While we’re on the subject of quantity…
4. How many attendee seats does the software offer?
This is a biggie.
Some webinar providers will offer an attractively low price but very few seats.
Here’s a good rule of thumb:
If you’re unsure how much room you’ll need, shoot for 100 seats minimum.
5. How many presenters does the platform allow?
Are you a solopreneur just looking to host webinars yourself?
Or do you have an entire team that needs to be on the broadcast?
Most basic or starter plans will suffice for individual webinar hosts, but the price typically increases if you need multiple presenters.
6. How easy is it for an attendee to register and join a webinar?
Registering and joining a webinar should be quick and easy.
During your trial, you should also set up a test webinar registration page and go through the whole process.
The harder it is to sign up, the less of your audience will show up.
7. What is the video and audio quality like?
The fastest way to piss off your webinar audience is by having low quality video or audio.
Whether it’s from a weak WiFi signal, cheap webcam or crappy built-in microphone, they’re not gonna stick around if it’s hard to hear or see you.
Generally speaking, this has more to do with your audio and video equipment than the webinar software you’re using.
So during webinar presentations, try to use the following:
- Fast, stable internet connection (e.g. direct ethernet cable rather than WiFi).
- High-quality webcam and microphone (e.g. Logitech C920S + Blue Yeti).
- Affordable lighting that mimics natural daylight (e.g. Fovitec or MOUNTDOG).
- Noise-free and low echo room.
8. Are reminder or follow-up notifications included?
Let’s face it:
Most of us have the memory of Dory from Finding Nemo:
Dunno about you but I’ve missed a LOT of webinars that I registered for.
Mostly because I totally forgot.
Look for software that includes pre-webinar automated email and text reminders, as well as post-webinar follow-up messages for CTAs and replays.
9. How many engagement tools are built into the platform?
Want to know a secret?
- Pre-webinar waiting rooms
- Live chat
- Private messaging
- Highlighting comments
- Polls and surveys
- Sticky announcements
- Virtual whiteboards
- Captivating content (e.g. custom slide graphics)
Don’t let this list scare you — the best webinar software makes it easy to use these engagement tools.
Which equates to more leads, sales, and the happier you’ll be.
Speaking of sales…
10. What call-to-action (CTA) options are offered?
A call-to-action (or CTA) is a marketing term referring to any statement or device specifically used to get an immediate response from your audience.
Now don’t get it twisted:
Using a strong call-to-action is not about being pushy or using annoying and unethical tactics to hard sell your webinar attendees.
It’s actually quite the opposite.
My favorite definition of selling comes from popular entrepreneurial coach and author Dan Sullivan:
Selling is getting someone intellectually engaged in a future result that is good for them and getting them to emotionally commit to take action to achieve that result.
As long as your webinar has delivered genuine value (not just surface-level info followed by a sleazy pitch) and your product or service is legitimately helpful…
And that’s where CTAs come into play.
By using a proven CTA tool like a clickable checkout button that pops up at the right time, your webinar attendees will clearly know what they should do next.
Throw in a dash of scarcity like a countdown timer or limited-time offer and you’ll make it easy for your audience to take action and feel good about it.
Here’s how the top webinar platforms stack up in terms of CTAs:
Top 5 Webinar Platform CTA Options
11. Does the software come with reporting or analytics?
Like the old saying goes:
You can’t improve what you don’t measure.
Don’t worry — it’s not as painful as it sounds.
Most high-end webinar software includes automated tracking metrics such as:
- Webinar signup and show up rates
- Number of live or replay attendees
- Avg length of time attendees stay
- Percentage of attendees who stay until the end
- Attendee ratings of your webinar
- Sales conversion percentage
- Earnings per attendee
What’s the point of having all this information?
Perhaps you need better copywriting on your registration page to increase webinar signups.
Or better engagement during your presentations to increase the number of attendees who stick around until the end.
12. Is the webinar platform mobile and browser-friendly?
This one’s a no-brainer.
It only makes sense to test what a webinar platform looks like on your smartphone, tablet, and different web browsers during your trial period.
In 2021, more than half of web traffic comes from mobile devices.
Studies show that conversion rates on desktops are more than double the conversion rates on mobile devices.
13. What security features does the webinar software provide?
Ever heard of something called Zoombombing?
It’s a term that refers to Zoom video meetings getting rudely interrupted or “bombed” by uninvited attendees thanks to Zoom’s lack of security measures.
(Rumor has it that staff meeting attendance quadrupled afterwards.)
Needless to say, it’s a good idea to check what kind of security your webinar software has in place to avoid such interruptions.
14. Are there any custom branding options?
First impressions count.
Customizing your webinar pages to match your brand is a brilliant way to stand out from your competitors and increase your customer perceived value.
It may not seem like a big deal but branding can make all the difference.
Speaking of brands:
15. What kind of integrations does the software have?
Make sure the webinar platform can integrate with any 3rd party application you’d like to use in your webinar funnel:
Email autoresponders, CRMs, tracking software, etc.
This can save you a lot of time if you’ve already learned how to use a particular tool that works perfectly with the webinar provider.
16. How much customer support is available?
Anytime you’re using a piece of technology like webinar software, it’s not a question of if but when you’ll need tech support.
And there’s nothing like bad customer service to make your blood boil.
Check what days and times the company is available to help you.
Better yet, let me do it for you:
Top 5 Webinar Platform Customer Support Options
Why Should You Use Webinar Platforms?
Imagine if you could accomplish all of the following in one hour or less:
- Demonstrate your product to thousands of people worldwide
- Position you or your company as the leading expert in your field
- Engage and build unshakeable relationships with your audience
- Deliver valuable or paid content to existing customers
- Qualify an unlimited supply of new leads
- Automate and scale your entire sales process
- Generate record sales without even trying
Sounds a lil’ far-fetched, amiright?
Look, I get it.
Every time a new marketing tool comes out, it’s hyped as the greatest thing since Pumpkin Spice Spam.
(Perfect for those cold nights in October.)
Joking aside, let’s talk about some cold hard webinar facts.
According to the Big Book of Webinar Stats which analyzed 250,000 webinars hosted by more than 17,000 small businesses:
So what’s all the fuss about?
Why are webinars so damn effective at improving virtually every part of your business?
Here’s the deal:
Modern brain science has shown that if a consumer’s senses are more involved during an experience, they will connect more strongly with a brand, have improved retention and recall, and have an increased willingness to pay more.
Think about it.
A live webinar can elicit a whole range of sensory responses from attendees:
• Visual stimulation from being virtually face-to-face with the host and viewing their screen or slides on video.
• Auditory stimulation from hearing the host’s voice or sometimes hearing your own name mentioned (everyone’s favorite word).
• Kinesthetic (physical) stimulation by engaging in a live chat discussion, asking questions, or completing surveys and polls.
• FOMO (fear of missing out) if you don’t show up or pay attention and someone else gets a leg up on you — much more powerful than you think.
• A sense of community and accomplishment from participating and being rewarded with useful, actionable takeaways from the event.
• Scarcity by being offered a call-to-action such as a webinar-only discount or expiring links for a free download.
• Taste stimulation from picking your nose during the webinar.
(Okay, maybe the last one’s just me.)
But seriously, what does this all mean?
Now let’s take a look at some real-life examples of what webinars are commonly used for:
|Real-Life Webinar Examples|
|Marketing webinars for sales or signups|
|Personal development workshops |
|Coaching certification programs|
|Project planning and reporting|
|Teaching online courses via e-learning classes|
|Virtual events and virtual conferences|
|Live product demonstrations|
|Customer or technical support webinars|
|Board or investor meetings|
|Sales or team meetings|
Suffice it to say:
They’re one of the best ways for educators and consultants to teach new skills, while allowing businesses to increase brand awareness, strengthen customer loyalty, and drive sales through the roof.
Not to mention do it all for pennies on the dollar.
Okay, I’m done.
At this point, if you don’t know why you should be using webinars…
Best Webinar Software: Quick Summary (2021)
Bottom Line: Webinar Platforms
Think all webinar software is created equal?
Is that what you think?
(Hint: they’re not.)
I officially hate webinars more than anything in the world.
But along the way, I discovered many webinar platforms with slick-as-a-brick marketing that promises you the moon…
Yet delivers nothing but video and sound quality like you’re broadcasting from the moon.
Others damn near required a PhD just to figure out how to use ‘em.
On the flip side:
Webinars are a proven method to boost sales, generate leads, improve customer relationships, and position you as the leader in your industry.
But like most things in life:
It all boils down to this:
Choose your webinar software wisely.
WebinarJam is my #1 pick but hopefully this article helps you decide which software is best for you.