Table of Contents

1. Alex Becker or Cooper?
2. Who Is Alex Becker?
3. History of Alex Becker
4. What Does Alex Becker Sell?
5. Source Wave University
6. SEO: What You Need To Know
7. Market Hero
8. Hero Sales Academy
9. H-COM 2020
10. The 10 Pillars of Wealth
11. Alex Becker: Quick Summary

Alex Becker or Cooper?

You know who Alex Becker is.

You’ve probably seen his YouTube videos, right?

If not, just picture if Bradley Cooper had a skinnier, cockier younger brother…

Who was a complete douchebag.

(#jointheclub)

Main difference is, Alex Becker promotes videos about making money online with his Ferrari or Lambo in the background.

Yep, he’s that guy.

For example, check out this lil’ gem (turn down the volume if you’re at work):

Makes it look easy, huh?

Who woulda thought that making “a thousand or fifteen hundred bucks per day using online marketing” could be so simple?

I hate to admit it but I actually like the guy.

Been watching him for years and he makes me laugh.

He’s also evolved into a very smart and successful online entrepreneur — doing much less of the hypey crap above and more substance these days.

For example, check out his epic rant on why 98% of people fail at business:

(Do yourself a favor and watch the entire 22-minute video above. If you understand his point about focus, you will crush the online bid’niz game.)

But like or hate him, one thing’s for sure:

Alex Becker knows how to sell.

Especially to those who:

• Wish they could quit their 9-to-5 and make money online.
• Lay awake at night hating their job and boss with a passion.
• Dream about making six or seven figures working from home.

Sound familiar?

Perhaps you’re wondering:

Can this Alex Becker guy teach ME how to make a lotta money?

Or is he just another scammer and completely full of sh*t?

But what if he’s for real?

Maybe I could quit my job… pay off my car… my HOUSE!

I could live in Thailand, run my business from my laptop, all while chillin’ on the beach!

If you’re having these conversations with yourself, you’re not alone. But you may need professional help.

In any case, you’ve probably got the fire of entrepreneurship in your blood.

And you sure as hell don’t wanna work for someone else for the next 20, 30, 40 years in hopes of retiring with little or nothing to show for it.

Right?

So, back to Becker.

What’s up with this guy?

Is he legit?

Or just another asshole trying to make money by selling BS products on how to make money?

Since I wanted to know for sure myself, I did some diggin’ for you.

Aaaaand here’s what I found out…

Who Is Alex Becker?

Alex Becker is a successful online entrepreneur who is known for his popular YouTube videos, Market Hero software, Shopify training program, as well as his best-selling book “The Ten Pillars of Wealth”.

Nowadays, Alex is mainly focused on growing his SaaS (aka “Software as a Service”) business Market Hero, while promoting courses that teach you how to launch your own ecommerce dropshipping business.

Simply put, ecommerce (aka electronic commerce) refers to the buying or selling of goods or services on the internet.

Think of an ecommerce business as you setting up an online store in your own digital building, or a huge online shopping mall.

Some ecommerce businesses are highly specialized, like those tiny mall kiosks that only sell handmade jewelry (e.g. English Rose Designs).

Other ecommerce businesses are more generalized and sell thousands of different products in a branded building (e.g. BestBuy.com).

But these days, many ecommerce businesses are located in massive online marketplaces like Amazon, eBay, and Etsy.

You can even decide to build your own online store by using an ecommerce platform such as Shopify, WooCommerce, or Magento.

If you’re totally confused at this point, don’t worry.

All you need to know is there’s a good reason why this business model is exploding in popularity these days.

People love to buy sh*t online. It’s that simple.

If it makes it easier and/or faster for us to buy something (think Netflix, Amazon Prime, DoorDash, etc) — we’ll usually pay more for the convenience.

In fact, it’s estimated that worldwide ecommerce sales will reach $4 TRILLION by 2020, and only go up from there.

Like I always say: Never underestimate the power of human laziness.

So if you’re aching to quit your J.O.B. and wanna start your own ecom biz selling F*ck You Umbrellas — well, now it’s possible.

(And awesome lol.)

The question is:

Can you do it without Alex Becker’s help, or would you be dumber than a sack of Skittles to even try that?

Things that make you go hmmmm…

History of Alex Becker

Alex Becker’s story is an interesting one — and part of his pitch.

• Born on May 24th, 1988 in Dallas, TX.
• Got outta the Air Force at age 23 and made the decision to go all-in with internet marketing.
• Started an SEO company and built it up to $4+ million a year within a few years (sold it in 2019).
• Wrote a best-selling book called The Ten Pillars of Wealth.
• Started a supplement company called Spekter (also sold it in 2019).
• Created an email marketing software called Market Hero.
• Sells online courses on how to be successful with internet marketing, sales, and Shopify dropshipping businesses.

But let’s rewind the clock and talk about where Mr. Becker started his entrepreneurial journey:

Teaching guys how to get laid.

That’s right, a lil’ birdie told me that Alex was briefly a “dating coach” back around 2010-11.

I also found a couple books online that it appears he co-authored called “The College Code” and “Attraction Catalyst”:

Now, before you laugh your ass off, it’s important to realize a few things:

1. We all gotta start from somewhere and it’s nice to know that humble beginnings can lead to great achievements.
2. It’s no surprise that college guys wanna get laid as much as possible. So like a true entrepreneur, why not try to capitalize on that?
3. We all have our skeletons in the closet.

But here’s where Alex Becker really found his stride:

STDs.

Whoops, I meant SEO.

In case you’re a complete newbie to this stuff, SEO stands for Search Engine Optimization.

It’s just a fancy way of saying how to get websites ranked high in search engines like Google and Bing.

In other words, you know all those websites you see on the first page of Google?

They didn’t get there by accident or a coin toss, fella.

Depending on how competitive the niche is — dozens, hundreds, or even MILLIONS of other websites are all battling to get on page one.

And the reason is obvious:

Think about it: how often do you go to page 2 or 3 of Google?

Exactly.

Very few folks ever make it beyond page one when they’re searching for anything online.

That’s why people who do SEO get paid to rank websites on page one of Google (or as high as possible).

And that’s what Alex Becker started doing after his Don Juan days.

He used his newly found SEO knowledge to rank his blog called Source Wave (now closed), which he used to sell SEO services and software, or teach people how to do SEO themselves.

Source Wave was eventually rebranded as Konker and even though Becker sold it in 2019, it’s still a marketplace for all things SEO.

It’s kinda like Fiverr but specifically for SEO services (not sure if they’re any good, so buyer beware).

Alex Becker finally got into the email marketing space by creating a software platform called Market Hero.

He also started dropshipping products — which allows you to sell and ship products using third-parties so you don’t have to stock any inventory (more about that later).

As I mentioned earlier, Becker has also learned the art of selling and I gotta admit the guy does it extremely well.

His main strength is doing webinars such as those promoting his Shopify training program H-Com 2020.

Becker’s also all over YouTube and social media where he has an active channel and is notorious for doing ads like this:

Whether you think he’s inspiring or just annoying, Alex Becker is undoubtedly a successful entrepreneur.

He’s a millionaire many times over and by the age of 30, has accomplished more than most online marketers will ever do in their lifetime.

But now let’s take a look under the hood and see exactly what he’s offering YOU.

What Does Alex Becker Sell?

First off, lemme make it crystal that I am in NO WAY affiliated with Becker or any of his products.

(I have my own program that I’m tryin’ to sell.)

So these are just my opinions based on hours of boring-ass research, got it?

That said, let’s unpack his product sack.

Source Wave University

This is (or was) Becker’s SEO course.

He created it back in 2015 with the help of Stephen Floyd and Gregory Ortiz — both of whom have a ton of SEO experience.

According to the SWU website:

Source University is a never ending monthly SEO education and community.

Full SEO Training Archive — When you join you get immediate access to our entire SEO training archive that is updating every month on a never ending schedule.

Live Help Webinars and Community — 3 times month we answer all your questions live, critique your sites to make sure you are applying our training correctly.

The course basically teaches you how to start your own freelance SEO business by helping business owners rank their websites.

In the past, Source Wave University sold anywhere from $47-$67 a month, with a 10 day free trial period.

But I checked out their official WordPress website and despite the annoying video, it doesn’t look like they’re taking on any new members.

Becker claims to have helped a “conga line” of students land SEO clients in the $3000-$6000 per month range ($100-$200 per day).

Which is pretty high for SEO deals, but not impossible.

Speaking of which…

SEO: What You Need To Know

Since I’ve been in the SEO game for over 5 years now, here’s a few things you need to know if you wanna jump in:

1) Google is your friend.

You need to commit yourself to understanding how and what ranking factors matter if you’re gonna master the art of SEO. Knowing how to land SEO deals means NOTHING if you can’t deliver results and maintain long-term clients.

2) Try to hit singles, not home runs.

When you’re just starting out, your goal should be getting some cash flow coming in ASAP. Obviously, it depends on the services you’re offering, niches you’re targeting, etc but shoot for SEO deals around $1000-$3000/mo.

Don’t let greed and ego take over. You should even consider offering your services for free to a few clients in exchange for some great testimonials.

It’s all about delivering amazing results and gaining valuable experience with several SEO clients, instead of trying to hit home runs right outta the gate.

3) Running an SEO business ain’t cheap.

You can either try to do all the work yourself, which costs you a LOT of time and makes it next to impossible to scale. Or, you can outsource all/some of the work (e.g. content, backlinks, etc) which can really start to add up.

Oh, and don’t forget you get what you pay for. Too many SEOs make the rookie mistake of trying to nickel and dime their way to success.

In other words, an SEO client paying you $1000 a month is NOT $1000 in your pocket if you wanna scale.

4) SEO deals are short-term plays.

This is the main problem with SEO deals: they’re almost ALWAYS short-term.

For example, let’s say you take on an SEO client and optimize the hell outta their website until it ranks on page one of Google.

Sooner or later, they’re gonna say “Hey thanks for your help, see ya later!” because why would they keep paying for something they’ve already achieved (pg. 1  ranking)?

The answer is they wouldn’t and that’s why SEO deals suck — because eventually your client will bail and you’ll have to go back to square one.

So basically, you’ve done all this work with nothing to show for it except for what they paid you and maybe a testimonial if you’re lucky.

5) Build and rank your own sites.

I don’t care if you’re balls-deep into affiliate marketing or selling your own product or service…

My best advice: if you’re gonna learn SEO, learn it with the intent of using it to rank your own websites.

That’s why I focus 100% of my time these days on lead generation and building my own assets, instead of doing SEO for clients.

Okay, rant over.

Back to Becker:

Market Hero (now called Hyros)

Market Hero aka Hyros is Alex Becker’s SaaS company where he spends most of his time.

But here’s the thing:

There are actually TWO Market Hero websites: this one for the software, and another one that promotes training programs to go along with the software.

First, let’s talk about the actual Market Hero software.

It basically acts like an autoresponder (e.g. Aweber), lead conversion, and sales tracking tool all-in-one.

According the Market Hero website:

Market Hero is a company that arose from an itch that our founder (Alex Becker) could not quite seem to scratch. Email and lead based marketing that creates growth comes down to just one simple equation.

This is being able generate more revenue from a lead than it costs to acquire. If a business can get leads for X and the long term value/revenue (LTV) from the leads is 2X, the business can scale limitlessly and growing becomes straight forward.

Here’s a video of Alex explaining — in typical Becker-style — how Market Hero works using one of his most successful business funnels:

Market Hero’s main features:

• Designed for online entrepreneurs who need a one-stop shop for their marketing funnels, email sequences, lead tracking and analytics.
• Actively tracks every lead conversion and sale from your email list.
• Allows you to segment and tag your email lists to find out which campaigns are the most profitable.
• Nice visual design and has simple click and drag capabilities to set up your email sequences.

• Has a built-in “Earnings Per Lead” calculator which allows you to see how much a lead is worth to you. If you know this number, you can figure out your ROI from any advertising you buy. Very cool.
• Integrates with many popular landing page, marketing, and ecommerce platforms such as Leadpages, ClickFunnels, and Shopify.
• At the time of this writing, they have a 14 day free trial offer to try Market Hero at no risk or cost. After the trial, it costs anywhere from $19/mo to $950/mo depending on how large your list is.

Overall, Market Hero appears to be a solid email autoresponder and lead tracking software — especially for online marketer’s with email lists of 10k or more.

But enough about the software.

Now let’s talk about the Market Hero training programs.

Cuz there’s a sh*tload of ’em.

If you visit the other MH website, you’ll be offered the following bundle of programs:

• 8X Academy 2.0 (“Build A $5,000 Per Month Business In 30-60 Days”)
• The VMA Program (“How Get Thousands Of Viral Visitors From Youtube”)
• Black File Sales Training (“How To Get Anyone To Buy Anything + Elite Level Facebook Ads”)
• Full Market Hero Access (“Automate The Entire Business For Passive Income”)
• Full Inter Opt In Access (“Automate Getting Traffic and Leads Instantly”)
• H-Com Lite (“Increase Sales Selling Print On Demand and Dropshipped Items”)

Which supposedly is:

Every Tool, Strategy, and Step You Need To Build A $1,000-$5,000 Per Month Business In 30-60 Days (Without Any Investment Or Experience).

Yup, totally sounds legit.

But if you can get past the cheesy marketing and still want all of the above (including the Market Hero software), you can sign up for a free 14 day trial after which you’ll pay $49/mo.

Apparently, you can cancel your trial at any time and even downgrade to a $9/mo option if you wanna keep your account open and continue to learn.

Long story short, if you wanna give Market Hero a try, your best option is to probably sign up for that bundled deal and get their training + software at the same time.

Like any online program, there are fans of Market Hero and there are haters.

To be fair, it appears that most of the negativity is due to some of Market Hero’s pretty strict refund policies, which you should definitely check out before signing up.

Then again, if you’re the type of person who buys a program and always refunds — you literally have no shot at becoming successful with it anyway.

Cheap asses always get cheap ass results.

Here’s the difference between cheap and poor:

Cheap is a mindset that can last a lifetime.

Poor is only temporary if you’re willing to invest in yourself.

And like my guy Grant Cardone says:

Don’t go where it’s cheap. Go where you can make money.

This former-cheap-ass-mofo couldn’t agree more.

Hero Sales Academy

Hero Sales Academy (aka HSA) is yet another program that Alex Becker promotes that is exclusively focused on teaching you how to sell online.

Instead of explaining HSA to you myself, I found this guy below who does an excellent job of breaking it all down:

To summarize, Hero Sales Academy comes with:

• Advanced Sales Video Copywriting
• Proven Landing Pages and Funnel Design
• 4-8x ROI Advertising Funnels
• Mindsets of 7 and 8 Figure Entrepreneurs
• Creating Products That Sell Like Wildfire
• Sales Presentations and Webinar Conversions

It also comes with a 30 day trial for $1, after which you’ll pay $47/mo.

But you also get a 90 day no-questions-asked money back guarantee if you wanna refund at any time.

Seems like a pretty good deal if you’re just starting out and want a crash course in online marketing and sales.

H-COM 2020

If Alex Becker’s products were a buffet, H-Com 2020 would be the main course.

Becker partnered up with experienced Shopify gurus Devin Zander and Matt Schmitt to create a 10-week program designed to teach you the “start-to-finish” details on how to launch your own dropshipping business using Shopify.

According the the H-Com official website:

The H-Com (Hero E-Commerce) Program is a 10 week online program with the sole goal of creating a Shopify store and getting it profitable in as short of time as possible with step by step proven methods taught by E-Commerce experts making at least $500,000 a MONTH in revenue.

Upon purchase you will get immediate access to the entire program which begin by showing you in a step by step format to pick your first products without hard costs, build a store, and use super cheap Facebook advertising to get customers.

If you’re new to dropshipping, it basically allows you to partner up with a company to manufacture, package, and deliver a product to your customer.

So, all you gotta do is advertise (e.g. FB ads), collect the cash, and someone else will send out the product for you.

Sounds pretty good, right?

Well, yes and no.

You can absolutely crush it with dropshipping if:

1. You know what you’re doing.
   OR
2. Your name happens to be Frank the Tank:

The key word being IF.

Like any online business, the challenge is mastering all the steps to becoming a dropshipping expert:

• Learning how to use the Shopify platform
• Setting up and designing your store
• Learning how to use Shopify apps
• Choosing a niche and finding products to import
• Learning how to run, test, and optimize Facebook ad campaigns
• Coming up with compelling offers for maximum conversions
• Learning how to differentiate yourself from your competition, etc.

And that’s what the H-Com 2020 course is all about: teaching you exactly what you need to know in the dropshipping game.

Now, I get it.

It’s easy to be skeptical about guys sellin’ a course who are allegedly crushing it themselves.

But you could say the same thing about anyone who decides to profit from their area of expertise.

Like Tony “Banana Hands” Robbins and self-development.

Or Grant “Uncle G” Cardone and sales.

In other words, don’t let your skepticism blind you from learning new skills that could potentially change your life.

Been there. Done that. Stayed broke.

That said, dropshipping has enough downsides to make you think twice about pulling the trigger.

For example, most dropshipped products are sold on dozens of other websites, hundreds even.

You can get around this by having something custom-manufactured.

But minimum orders for custom-manufactured products usually require 500 to 1000 units.

If your custom product sells, you could make a fortune.

If not, you could end up trying to sell the other 499 prototypes at your next garage sale.

Plus, if your dropshipping company makes a mistake, guess who your customer will be calling to bitch about it?

That’s right.

Welcome to customer service hell.

Don’t get me wrong.

Plenty of entrepreneurs have been successful with dropshipping.

But a lot of morons go broke assuming their dropshipping company is a magical fairy that will run half their business for them.

Don’t be one of them.

If you go this route, be smart by choosing a good company and learning as much as you can about the dropshipping business.

Don’t get it twisted: I’m not saying you should buy H-Com 2020.

But investing in a proven business model sure beats the crap outta trying to learn all this stuff yourself.

Believe me, the DIY route is a Lord-of-The-Rings scale of trial and error that’d make even Gandalf hurl his laptop into oncoming traffic.

As of this writing, you can get your hands on H-Com for one payment of $1997, or five payments of $597 ($2985).

I’ve also seen H-Com previously advertised for one payment of $2497, or three payments of $997 ($2991).

It depends on what kind of deal Becker is running right now.

But if you’re scared off by the price tag, starting a dropshipping business prob’ly ain’t for you, Pal.

Over the years, I’ve personally spent ten times that much on educational products trying to get my skills up. And I’m still half-retarded.

So instead of sweating the investment, you should be asking yourself if the damn product does what it’s supposed to?

Cuz if it DOES, you should make it back (plus a lot more) in a reasonable amount of time, anyway.

In this case, if you’re looking for a proven system on how to start a successful dropshipping business, you could do a lot worse than H-Com 2020.

But make up your own mind.

The 10 Pillars of Wealth

This is Becker’s best-selling book he wrote back in 2016.

And I have to give him props because after being a full-time entrepreneur for several years myself, I completely agree with all ten of his pillars below:

1. Reject “Getting Rich Slowly”
   • Entrepreneurship is actually LESS risky than working for someone else
2. Separate Your Time from Your Money
   • Build automated systems that allow for a passive income business
3. Accepting that You Must Be Better than Everyone Else
   • You must believe that you are great to become great
4. Every Little F*cking Thing is Your Fault
   • Accept responsibility for everything in your life and business
   
5. Adopting an Abundance Mindset
   • You have an unlimited amount of actions & resources available
6. Forgetting “What If” and Focusing on “What Is”
   • Improve your weak points and only focus on where you want to go
7. Mapping Out Actions that Achieve Big Goals
   • Define and break down your Big Goal into smaller specific steps
   
8. Focusing Solely on What Gets You Paid
   • Identify and only spend your time on Income Producing Activities
9. People Give Money to People That Get People
   • You must understand people and learn sales & marketing
10. Surround Yourself with Successful People
    • Get around others who are obsessed with success and working hard

Look, I know you might be rollin’ your eyes at some of those points.

Wasn’t too long ago that I’d have done the same.

Unfortunately, most of these “pillars” are so cliché these days, they’ve turned into cheap f*ckin quotes on Instagram.

But that doesn’t make them any less true.

And since Becker’s a multimillionaire and chances are you’re not, it’s safe to say he might know what the hell he’s talking about here.

At the very least, do yourself a favor and take a look at the animated summary below and decide for yourself:

Alex Becker: Quick Summary

Online bid’niz gurus like Alex Becker and Tai Lopez are a dime a dozen.

So are wantrepreneurs and dreamers.

Meaning they like the idea of starting their own business, but they lack the nutsack to make the inevitable sacrifices of money, time, and energy.

Alex Becker is not one of those people.

He has multiple successful businesses under his belt and his entrepreneurial advice (from 2019 until now) is on point:

(He kinda goes off the rails at the end, but the first 14 minutes are gold.)

As far as his products go, Market Hero and H-Com 2020 seem to be the most legit.

The others are less impressive but at least they come with a money back guarantee.

So if you honestly think they suck, just ask for a refund and move on.

But if you search for reviews on his products, you’ll basically find two types of folks:

Affiliates who say Becker is the man and get paid if you buy through their affiliate link. And the haters calling him a ripoff artist and scam.

I have mixed feelings about both.

At least the affiliates have done some work to review his products and give some useful information.

But in my experience, the vast majority of haters are usually victim-minded twits who blame everyone else for their problems and sh*tty lives.

So whether you buy any of Becker’s products or not, here’s the most important advice I can give you:

Don’t be one of those people, Broski.

Whatever you decide to invest in — give it err’thang ya got, take failures on the chin, and see what happens when you stick with just one idea.

You might be surprised.